Powering customer growth in the post-cookie era

Bridg is helping brick-and-mortar retailers use expanded, enriched and actionable first-party data to enhance customer engagement and drive new revenue opportunities. 

And with Rippl, our data and media network, regional grocers, convenience stores and advertisers can unlock profitable partnerships with one point of access to a nationwide footprint of individual customers.

Why Bridg

Why Bridg

Mission

Our mission

The Bridg team is committed to making customer data an actionable revenue driving asset for our partners.

Unique value proposition

Our unique value proposition

We help our clients go beyond the limitations of loyalty programs to significantly expand and enrich their first-party data, with a single source of truth across loyalty and non-loyalty customers. Clients gain enhanced customer intelligence, can fuel personalization at scale and consistently measure the impact of their strategic and tactical decisions.

Collaborative partnerships

Our partners 

We’re proud to partner with industry-leading platforms to ensure smooth data integration, audience and campaign activation, and analytical modeling and measurement for all of our customers.

Join our customer-first culture of innovation

If you're keen on delivering real, quantifiable results to customers, Bridg is the place for you. Join us at the cutting edge as we transform how companies connect with their customers through data. Our top priorities include:

  • Data privacy at every level
  • Transparency with every customer
  • Uncompromising consistency, every time

Meet our team

The brightest in the business, pushing the boundaries of what's possible on the frontiers of data science, engineering excellence, industry expertise, customer success and beyond.

Amit Gupta

General Manager and COO Cardlytics
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General Manager and COO Cardlytics

Amit is Cardlytics’ Chief Operating Officer and the General Manager of Bridg. Prior to Cardlytics, Amit was at Stripe, with leadership roles in global partnerships and banking products. Before Stripe, Amit was at Google in Geo, home to Google’s location related products. As part of the Geo Exec leadership team, he was responsible for product + engineering execution and strategy for Google Maps, Local Search, Food, Maps Enterprise Platform, and Google SMBs. Previously, Amit founded and was the CEO of a series of startups, and he led the companies’ product vision and scaled the business. He started his career at Booz Allen Hamilton, where he was a Partner in the Tech practice and served global clients across industries including Media, Financial Services, and Consumer Products.

Neil Murphy

Chief Revenue Officer
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Chief Revenue Officer

Neil is driving the revenue growth at Bridg and oversees all sales and marketing. He’s a retail media veteran with over 15 years of experience leading teams, and working with retailers to build their monetization businesses. Neil was previously at Criteo, where he was the SVP of New Business for their retail media vertical. Before his new business role, Neil led the brand sales team as VP and drove two years of strong growth through COVID. Prior to Criteo, Neil spent 16 years at Walmart.com, where he held multiple roles as a merchant leading different departments and started Walmart Connect in 2010, an advertising business which grew to become the largest profit line on Walmart.com’s P&L. He attended Iona University and was drafted out of college as a minor league baseball player for the Philadelphia Phillies. Neil keeps up his active lifestyle by running marathons, crossfit, and coaching his daughter’s competitive softball team.

Heng Zhang

Head of Product
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Head of Product

A true believer in the power of data and machine learning to empower tech products and advance business, Heng collaborates across functions to lead our product management team in building the very best. Prior to joining Bridg, Heng spent over 20 years building a wide range of digital advertising, digital marketing, ecommerce, digital media and social media products for Yahoo, Microsoft Bing, eBay and Alibaba, where she also led the product management’s AI initiative. She received her bachelor’s degree in statistics from the University of Science and Technology in China, as well as two master’s degrees in applied math and computer science. 

Cesar Sanchez

Chief Customer Officer
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Chief Customer Officer

Cesar leads the Client Partner organization at Bridg and is responsible for three key areas - onboarding, customer success, and professional services. Cesar has over 15 years of leadership experience at enterprise software companies and in the enterprise consulting space. Most recently, Cesar led the customer success group at Salesforce across the west and central regions for enterprise customers with annual recurring revenues of over $250M, including Toyota, Honda, LiveNation, Fox, and Disney. Cesar started his career at Accenture, where he helped lead large-scale implementations for Fortune 500 customers such as Best Buy, Cisco Systems, Microsoft, and Disney. He has a BS in Business Administration from the University of Southern California.

Amanda Berry

VP of Finance
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VP of Finance

Amanda is the VP of Finance at Bridg. Prior to this role, Amanda was at Stripe, responsible for the finance & strategy work for Issuing and Treasury products. Prior to Stripe, Amanda led the corporate finance organization for Square. Previously she spent the majority of her career at Wayfair expanding the worlds largest online furniture store into the UK and Germany. She has a BS from Massachusetts Institute of Technology.

Jared Luskin

Head of Platform and Media Partnerships
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Head of Platform and Media Partnerships

Jared leads partnerships at Bridg. Prior to shifting to the Bridg business, Jared led enterprise advertising partnerships for Cardlytics, where he and his team were focused on driving incremental revenue and actionable consumer insights for advertisers. Before joining Cardlytics in 2010, Jared ran sales and business development for Yahoo!’s data feed-based advertising programs, powering Yahoo! Search, Yahoo! Shopping, and Yahoo! Travel. Jared began his digital advertising career in sales and business development at Overture Services and AltaVista.

Greg Muchnik

Head of Engineering
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Head of Engineering

Greg leads the Engineering team at Bridg, and he is an experienced leader who is passionate about building, motivating, and developing high performing teams. Greg was a software developer at Motorola and Yahoo working on a wide range of projects from embedded devices, Bluetooth accessories, and huge distributed systems processing petabytes of data every day. Moving into engineering management at Yahoo, Greg was responsible for data pipelines that supported Search, Native, Video, and Display advertising systems. He is a two time graduate of the University of Illinois Urbana-Champaign with a BS in Computer Engineering and a Masters in Computer Science.

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