What were they able to accomplish?
Hungry Howie’s improved the reactivation of their lapsed guests and gained insight into the revenue impact of their email campaigns.
In less than 7 weeks, Hungry Howie’s was able to reactivate 7% of the guests in their targeted win-back email campaign.
Those customers that returned spent 24% more than an average ticket, even after discounting the cost of promotions.
Most importantly, Hungry Howie’s has increased the cash value of their win-back campaigns, with ROI increasing over 400% from their previous reactivation program.