The Bridg Blog

Big Data at the Table

Case Study: Bringing Lapsing Guests Back to Hungry Howie's

What were they able to accomplish?

Hungry Howie’s improved the reactivation of their lapsed guests and gained insight into the revenue impact of their email campaigns.

In less than 7 weeks, Hungry Howie’s was able to reactivate 7% of the guests in their targeted win-back email campaign.

Those customers that returned spent 24% more than an average ticket, even after discounting the cost of promotions.

Most importantly, Hungry Howie’s has increased the cash value of their win-back campaigns, with ROI increasing over 400% from their previous reactivation program.