Frequently Asked Questions


How does Bridg un-anonymize and identify my guests?


Bridg uses proprietary technology and processes to mine your POS data and recognize the unique guest associated with each transaction. Many POS systems retain historical transactions, rich in customer insights.​​​​​​​



How does Bridg respect privacy regulations?


Bridg only utilizes non-sensitive info from your POS including name on the credit card, last four digits and the itemized purchase info. Bridg proudly uses Amazon Web Services, utilizes 256-bit SSL encryption when transferring data between POS machines and the Bridg cloud and protects stored data with AES 256-bit encryption.


How is Bridg different from the competition?

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While you can find separate CRM, business intelligence and message platform solutions – Bridg is the only all-in-one platform for offline brick & mortar marketers. Bridg aggregates disparate customer data sources, identifies each guest, determines individual new, loyal or lapsing behavior, segments customers into fine-grain audience segments and delivers the right message at the right time on the social, news and entertainment channels your guests love.


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Who is using Bridg today?


Our customers include Chipotle, Quiznos, Papa Murphy’s, Zoës Kitchen and dozens of other popular brands.


What results can you show me from media campaigns?


An ≈400 unit pizza chain was looking to use lifecycle marketing on all customer segments in order to drive comps. Several campaigns were active during a full fiscal quarter in 2016 versus none in 2015. These campaigns included:

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Lapsing - 7 message journey

Engaged - 3 message journey

First Time - 3 message journey

Offer to online - 4 message journey

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