Get answers to common questions about our data and audience platform.

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Deeper look into Bridg

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What about privacy?

We take privacy seriously. We prohibit our clients from attempting to reverse-engineer anonymized data with the intent to gain access to personal information. Bridg is dedicated to meeting evolving privacy and security standards.

Bridg is SOC 2 compliant in confidentiality and security. Additionally, we have implemented processes that align with the state data privacy laws. This includes compliance with regulations in states like CA, VA, CT, CO, and UT.

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What other benefits can retailers gain from Rippl collaboration?

Retailers can utilize the individual consumer profiles (single source of truth across loyalty and non-loyalty) for their own business analytics and marketing purposes.

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How is consumer data accessed and leveraged?

Advertisers can now have at their disposal a wealth of shopper-level data, accessible through a user-friendly interface or a streamlined data lake. This intuitive setup facilitates seamless analytics, empowers the creation of tailored audiences, and even enables direct offsite digital media activation.

Transparent, closed-loop campaign measurement is enabled through the exposure to individual transactions, complete with SKU-level purchase data, augmented with media impression logs, solidifying the foundation for an unbiased measurement solution.

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How is first party data enhanced and expanded for retailers?

Leveraging retailer point of sale (POS) transaction data along with our proprietary, curated offline identity and behavioral census, Rippl goes beyond the limitations imposed by loyalty program data. This dynamic approach enables us to construct rich, privacy-conscious, and anonymous profiles enriched with SKU-level purchase history. These profiles can also encompass several enriching attributes, such as demographics, socioeconomic insights, and lifestyle indicators. This extends across the spectrum of both loyalty-driven and non-loyalty-driven consumer segments.

Even in instances where consumers utilize different cards for online and in-store transactions, our sophisticated matching mechanisms help ensure that every transaction is accurately attributed to a singular individual. This precision underscores our commitment to offering a comprehensive and unified perspective on consumer behavior across multiple channels.

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How is Rippl different from other retail media networks?

Rippl aims to usher in a new era of data-driven possibilities, substantially amplifying and enriching first-party data held by regional retailers. By integrating the datasets from these retailers, Rippl provides advertisers with a nationwide footprint of individual shoppers, at scale.

By providing access to profiles of individual shoppers with SKU-level data across retailers, Rippl is designed to enable advertisers to execute effective multi-retailer campaigns. This approach is complemented by the capability to consistently analyze the real impact on sales, lending a new level of accountability to campaigns.

The advantages are also intended to apply to retailers as well. Higher campaign investment, novel and expedited avenues for monetization in both data and media spheres, and a refined synergy in partner operations encompassing trade and media spending, product innovation, and messaging are all part of the unique solution that Rippl brings to the table.

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What are the challenges for advertisers when it comes to retail media?

In today's landscape, retail media networks offer advertisers access to campaign audiences, but often, the data supporting these audiences remains aggregated and lacks depth. As a result, advertisers struggle to understand individual purchase behavior and other defining attributes, making it difficult to extract insights that could enhance strategic and tactical decision making.

Moreover, the campaign performance measurement is often calculated by the retailers or the retail media network. This approach leads to a lack of standardization in methodologies and reporting practices. Consequently, advertisers find themselves unable to authenticate the accuracy of measurements, and they face difficulties in comparing program outcomes across different networks or against alternative tactics.

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What are the challenges for regional retailers when it comes to retail media?

Individually, regional retailers lack sufficient first party data  scale to warrant advertiser investment in retail media. This lack of scale is a result of limited loyalty member transactions and absolute business size. If an audience isn’t large enough, advertisers aren’t willing to devote the resources to execute ad campaigns.

Regional retailers also struggle with the large investments required in technical, sales and marketing resources to support a retail media business.

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Who is Bridg?

Bridg is a subscription-based Software as a Service (SaaS) offering. Our data and audience platform delivers the foundation for retail media network success by enabling a single source of verified shopper truth, expanding a retailers' first-party audience and strengthening targeting capabilities across their media network.

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How does Bridg fuel retail media success?

Bridg provides both breadth (new shopper identification) and depth (comprehensive transactional history, including loyalty purchases made without identification) across the entire customer base to support retail media success.

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I already have a customer data platform

We are a complement to existing marketing technologies including other CDPs! We can ingest customer data (e.g; first party/known customer) into Bridg or export unknown customer profile data into a client’s internal system to create a single source of truth across ALL customers (loyalty & non-loyalty), thereby enriching customer understanding beyond purchase behavior and making it possible to activate audiences and measure impact on sales. 

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How are clients using Bridg today?

Bridg makes customer data accessible and actionable. Unlocking the means to identify, understand and engage previously unknown in-store customers. Going beyond loyalty programs (which only capture a fraction of a brick-and-mortar’s customer base), Bridg drives a massive expansion in the breadth of targetable individuals and depth of understanding of customer purchase behavior. 

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