Bridg is a subscription-based Software as a Service (SaaS) offering. Our data and audience platform delivers the foundation for retail media network success by enabling a single source of verified shopper truth, expanding a retailers' first-party audience and strengthening targeting capabilities across their media network.
Bridg provides both breadth (new shopper identification) and depth (comprehensive transactional history, including loyalty purchases made without identification) across the entire customer base to support retail media success.
Bridg makes customer data accessible and actionable. Unlocking the means to identify, understand and engage previously unknown in-store customers. Going beyond loyalty programs (which only capture a fraction of a brick-and-mortar’s customer base), Bridg drives a massive expansion in the breadth of targetable individuals and depth of understanding of customer purchase behavior.