How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Sports and Entertainment Venues can benefit from Bridg

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Resources

Unlocking regional retailer and advertiser collaboration with Rippl data media and network, powered by Bridg

Rippl data and media network, powered by Bridg, is unlocking advertiser and regional retailer collaboration, with the potential to create new revenue opportunities for retailers and enhanced consumer engagement for advertisers. Learn more about this exciting new opportunity.

The triumph of the in-store sign (& how to get it right)

Digital signage and interactive kiosks are the latest frontier of retail media network advertising. But before any of the signage magic can happen, retailers must shore up their first-party data insights to implement these technologies strategically and effectively within the physical store. 

Sweeten the deal this summer with ice cream at the C-store

Ice cream was the big winner at the C-store during Summer 2022. Will this year be a repeat? With budgets tightening due to inflation, make sure you're positioned to serve up a strategy that responds to your local market.

Myth #6: If you have a loyalty program, you have the data you need for a RMN

Is loyalty data a sufficient basis for RMNs? In a word, no. Learn more in Part 6 of our RMN series.

Expanding first party data to win at Retail Media

There’s no time to waste when it comes to RMNs. Explore why they’re such a hot ticket item—and what it really takes to compete.

Myth #5: Onsite is the place to be

Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.

Let's talk

Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have. 

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Resources
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