How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Sports and Entertainment Venues can benefit from Bridg

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Resources

How Retailers Can Win at RMN in Three Steps

If you’re a retailer, a retail media network promises big returns—if you set yourself up for success. Make sure you’re thinking strategically about data sufficiency, media and measurement before you launch.

Identifying unknown in-store customers and enhancing loyalty with POS data

By leveraging POS data, brick-and-mortar retailers have the opportunity to identify unknown customers, gain operational insights and deliver more effective, targeted marketing engagements – all while freeing consumers from the burden of offering up their information or taking added steps.

Can retailers really deliver on the promise of retail media networks?

As interest in retail media networks skyrockets, both the opportunity and the pressure intensify for retailers who need more first-party data. Those who can expand their first-party audience will be positioned to attract brand partners and keep growing the network.

How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.

Leveraging actionable insights for retail media networks

Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.

How to Win Over C-Store Customers with More Than Convenience

Gas stations make most of their margin from c-store items rather than fuel—but simply being there with snacks is no longer enough. Can an enhanced customer experience help them weather the continued storm of inflation?

Let's talk

Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have. 

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