Increase your first-party data and maximize revenue
Offline identity resolution is here
Many claim identity resolution – we actually do it! Our exclusive offline identity resolution capabilities deliver industry-leading accuracy levels and match rates.
Get one source of truth across all your customers, loyalty and non-loyalty, known and unknown, online and offline. We identify the actual individual behind the transaction, independent of the card or channel used, by leveraging our proprietary data asset in conjunction with your transactional data.
Closed loop measurement
Increase engagement, optimize spend & measure sales impact
Create dynamic campaign audiences, drawing from over 300 attributes – including purchase history, demographics, and socioeconomic and lifestyle factors – to segment customer profiles according to your targeting goals. Personalize based on actual purchases, preferred items, frequency, price sensitivity, promotional history, daypart, and channel preferences via virtually any digital channel. Measure past and model future customer behavior—and use POS data to understand the direct impact on sales and ROI.
How does it work?
Multiple sources of data are ingested via flexible pre-selected data transfer options.
Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.
Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.
Anonymous customer profile
Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.
Analytics and audience activation
Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.
Data stewardship rules
Privacy and compliance is the cornerstone of the Bridg offering. Our established security team continuously monitors, maintains and updates the data framework and infrastructure, and customer data is kept private and stored securely.
Easy access to data
Discover unparalleled access to customer profile data via a simple user interface and a private data lake instance, where clients can leverage SQL for in-depth data analysis and integrate with any number of business intelligence tools (e.g. Tableau, PowerBI, Looker, etc.).
Scalable and flexible
We are an enterprise solution with a scalable architecture to meet your modern business needs and a flexible ingestion capability that can assimilate data from all your unique data sources and interface seamlessly and successfully with current technology platforms and systems.