Increase your first-party data and maximize revenue
With Bridg, retailers have the first-party scale they need to create new, high-margin revenue streams, unlock new brand budgets, and drive increased trips and basket size. Brands and advertisers gain insight into verified shoppers to enhance direct consumer engagement and strengthen their retailer partnerships.
Offline identity resolution is here
Many claim identity resolution – we actually do it! Our exclusive offline identity resolution capabilities deliver industry-leading accuracy levels and match rates.
Get one source of truth across all your customers, loyalty and non-loyalty, known and unknown, online and offline. We identify the actual individual behind the transaction, independent of the card or channel used, by leveraging our proprietary data asset in conjunction with your transactional data.
Get to know your unknown customers
Match transactions to a single person even when customers use different cards in a privacy-safe, CPRA and SOC-II compliant manner. Access anonymous profiles with SKU-level purchase history and enriching attributes that power advanced insights.
Data cleanup & Normalization
Profile creation
Profile enrichment
Data
appends
Data cleanup & Normalization
Profile creation
Profile enrichment
Data
appends
Segmentation
Audience creation
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Customer understanding
Closed loop measurement
Increase engagement, optimize spend & measure sales impact
Create dynamic campaign audiences, drawing from over 300 attributes – including purchase history, demographics, and socioeconomic and lifestyle factors – to segment customer profiles according to your targeting goals. Personalize based on actual purchases, preferred items, frequency, price sensitivity, promotional history, daypart, and channel preferences via virtually any digital channel. Measure past and model future customer behavior—and use POS data to understand the direct impact on sales and ROI.
How does it work?
We fit with how you already do business
For many of our customers, Bridg has built custom integrations with their platforms of choice which includes loyalty, email and campaign orchestration. The Bridg solution also integrates with:
Data stewardship rules
Privacy and compliance is the cornerstone of the Bridg offering. Our established security team continuously monitors, maintains and updates the data framework and infrastructure, and customer data is kept private and stored securely.
Easy access to data
Discover unparalleled access to customer profile data via a simple user interface and a private data lake instance, where clients can leverage SQL for in-depth data analysis and integrate with any number of business intelligence tools (e.g. Tableau, PowerBI, Looker, etc.).
Scalable and flexible
We are an enterprise solution with a scalable architecture to meet your modern business needs and a flexible ingestion capability that can assimilate data from all your unique data sources and interface seamlessly and successfully with current technology platforms and systems.
Explore the B2B platform built for your industry
Bridg serves a wide range of brick-and-mortar industries from Retail to Restaurants, Grocery to Fuel and Convenience, and from Exhibitor Studios to Sports and Entertainment Venues.
Retail
Overcome first-party data scale constraints & leverage comprehensive shopper profiles
Grocery
Reliable customer insights to personalize offers & amplify convenience
Brands and Advertisers
Improve your retail collaboration & enjoy enhanced consumer engagement
Fuel and Convenience
SKU-level insights & longitudinal profiles of all your shoppers
Retail
From customer loyalty program limitations to first-party data scale constraints and a lack of unified, longitudinal customer profiles, Retail marketers need more customer insights and engagement data to remain competitive. The Bridg solution can close these gaps so you can deliver on your customers’ expectations, consistently, predictably, and profitably.
Grocery
Grocers need reliable, timely customer insights to shelve and recommend the right products, personalize offers, amplify convenience—and stay competitive in an ever-changing marketplace. Fill every aisle with unmatched value and convenience and increase time-to-value for campaigns with the help of the Bridg solution.
Brands and Advertisers
Finally, insight into consumer spending at individual or multiple retailers is here. We help you power campaigns and optimize spend by turning individual consumer level transaction data into insights and longitudinal profiles of all your customers. Identify and engage every customer – loyalty, non-loyalty, online and offline – at an individual level and enjoy enhanced personalization, targeting and measurement with Bridg.
Fuel and Convenience
Take convenience to the next level with SKU-level insights and longitudinal profiles of all your shoppers. The Bridg solution allows you to identify, understand, engage all customers, including loyalty, non-loyalty, online and offline ones.
Restaurants
Keep your marketing arsenal as well stocked as your pantry with actionable insights on every guest, activated across virtually any channel, with Bridg. Plus, all the analytics you need to measure campaign performance.
Sports and Entertainment Venues
Not everyone who enters your venue has the same purpose or preferences. From season ticket holders to one-time concert goers, deepen your understanding of every demographic to perfect the customer experience. The Bridg solution enriches your targeting capabilities and enhances your brand partnerships with unified, privacy-safe profiles that include hundreds of attributes for analysis.
Exhibitors and Studios
Whether you’re competing against endless content streams or looking to add a “wow” factor to the moviegoing experience, the audience comes first. Expand yours with offline identity resolution and gain more granular insights to engage all customers with hyper-personalized marketing and omnichannel activation. Make the most of your marketing dollars and directly measure the impact on sales with Bridg.
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