Evolve with your customers
Grocers need reliable, timely customer insights to strengthen their retail media network, shelve and recommend the right products, personalize offers, amplify convenience—and stay competitive in an ever-changing marketplace.
Fill every aisle with unmatched value and convenience and increase time-to-value for campaigns with the help of the Bridg data and audience platform.
Fortune 500 CPG and Midwest Grocer partnership drives spending in light customers
To help the CPG partner reach grocery customers who had transitioned from high to light spending, Bridg identified a series of cohorts that could be targeted via a 12-week Facebook campaign with personalized offers.
50%
increase in spending for targeted users at end of test period
30%
increase in spend 15+ weeks after end of campaign
25%
sales growth of other items in brand portfolio
Challenges in Grocery today
From expanded dining options to financial services and educational tours, the grocery experience is rapidly evolving to meet multiple needs while delighting shoppers. Consumers expect ultra-convenient experiences from their grocer, whether they’re ordering online, at a kiosk or pulling up product information from a digitized shelf. Brand partners expect ultra-effective targeting opportunities and measurable ROI from their retail media investments. You need razor-sharp insights to determine what your customers want, which technology investments and operational adjustments will deliver and how well your efforts are performing.
Find the perfect match rate
Many grocery marketers still lack mechanisms to identify and understand in-store shoppers. While loyalty programs help close the data divide, you need to track every customer journey across platforms and channels to create a truly effective personalization strategy. Enter our exclusive offline identity resolution capabilities with industry-leading match rates and accuracy.
Improve personalization—and partnerships
We can help you understand and engage all of your customers through our 360° customer profiles. They’re anonymous and privacy-safe, delivering enhanced behavioral insights and SKU-level purchase history that are updated daily. With the support of our data and audience platform, you have the insights and campaign measurement capabilities you need to create more effective targeting strategies and strengthen CPG partnerships.
How does it work?
Know your shoppers & expand your network
Online, offline, known, unknown, loyalty, non-loyalty—gain insight into every touchpoint and type of shopper to meaningfully engage them with the right offers at the right time. Increase retail media spend when you deliver the insights and engagement that your brand partners want—and your competitors can't deliver.
Maximize customer value
A lifetime of customer value starts with a single source of truth for shopper data—and culminates in increased customer frequency and spend, scalable loyalty programs, faster time-to-value for campaigns and more.
Understand promotion effectiveness
Track the impact of campaigns on actual sales with our analytical dashboard and robust reporting as you make the most of your marketing technology stack and reduce overall spend.
Stay agile
With SKU-level shopper insights refreshed daily, stay on the pulse when it comes to merchandising decisions, delivery modes, store layout, promotional decisions and more.
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Resources
Can convenience stores escape pain at the pump and drive store margins?
For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.
How inflation is impacting retail spending — and what you can do about it
As retailers continue to struggle with the effects of inflation, earnings are down and prices are up. Find out how the right data can help turn inflation challenges into revenue opportunities.
How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation
The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.
Leveraging actionable insights for retail media networks
Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.
Can restaurant marketers serve up the data they need to combat inflation?
Now more than ever, it’s critical for restaurant marketers to understand their audience, drive traffic and sales with personalized messages, and measure the efficacy of offers.
Is your marketing plan missing its mark? Leverage the insights of actionable data to meet your goals
Personalization is a core strategy for any retail marketer, but without the right foundation of insights, you’re unlikely to make an impact. Explore what makes data actionable—and how you can make the jump from raw material to marketable material.
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