Growth beyond loyalty
Grocery is one of the most competitive categories in retail, demanding excellence in pricing, merchandising, and customer marketing—alongside strong CPG partnerships. Even with leading loyalty programs, many shoppers remain unidentified, creating data gaps that limit insight and measurement.
Bridg closes these gaps so grocers can generate richer shopper intelligence, smarter campaigns, and more valuable outcomes for both retailers and brands.
Fortune 500 CPG and Midwest Grocer partnership drives spending in light customers
To help the CPG partner reach grocery customers who had transitioned from high to light spending, Bridg identified a series of cohorts that could be targeted via a 12-week Facebook campaign with personalized offers.
50%
increase in spending for targeted users at end of test period
30%
increase in spend 15+ weeks after end of campaign
25%
sales growth of other items in brand portfolio
Grocery's unique in-store challenge
With over 85% of grocery trips still happening in-store, grocers have powerful physical touchpoints and loyalty programs to drive engagement and measure outcomes. Yet many shoppers never join, forget to use, or disengage from loyalty altogether leaving millions of in-store transactions disconnected from individual shoppers and unusable for meaningful insight or measurement.
Fighting for every trip
All those anonymous transactions leave a critical gap in the data used to drive store visits. Marketing programs that rely on incomplete data can misfire, discounting full-price shoppers or failing to deliver the scale CPG partners expect. How many customers and brand purchases are slipping through the cracks because of this gap?
Win them and keep them
Grocery trips are unique in their frequency, requiring a tailored approach to spotting disengagement whether at the store-level or brand for CPG partners. Churned and lapsed customers are hardest to understand because they were often never identified. Bridg provides Grocers with the data needed to build bespoke churn models that power both prevention and win-back efforts.
How does it work?
Integrate online and 3rd party marketplace purchase
Customers love the optionality of omni-channel from online and pick-up to third-party delivery, in addition to their in-store trips. Great for customers and loyalty but complicated for identity signals that were once clearer. Incorporate multi-channel behaviors with accuracy only found with transaction-level identity.
Overcome declining signals from contactless payments
With contactless payments now accounting for 50% of transactions and growing, retailers are losing the signals they rely on to connect customers to purchases. Bridg’s Identity Graph restores match rates and helps you reclaim actionable customer insights.
Run AI Agents on more complete data
Give your AI agents the full picture. Bridg fills the in-store gaps in customer data, turning fragmented transaction signals into complete profiles that power better decisions and campaigns.
Support a revenue driving Retail Media Network
Identifying 2-4x more customers means the ability to expand reach for your CPG partners. Find the scale needed to grow your own program or join a consortium of retailers such as Bridg's Rippl Retail Media Network.
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Resources
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
Why Brands Don’t Need to Hesitate on RMNs
Brands are expressing reluctance to buy RMN ads, but with the right partner ecosystem, retailers can inspire newfound optimism.
Myth #4: You Don’t Need to Invest in a Full Tech Stack
Contrary to popular belief, a comprehensive tech stack is a non-negotiable for retailers launching retail media networks. Learn more in Part 4 of our RMN series.
What’s on the horizon for retail media networks? 5 Emerging Trends
As the RMN market continues to evolve, how can you grow your revenue moving forward? Explore new trends & tactics.
Myth #3: Retailers already have the data they need to launch an RMN
Retailers already have the data they need to launch an RMN, right? Wrong. Find out why in Part 3 of our RMN series.
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