Evolve with your customers

Grocers need reliable, timely customer insights to strengthen their retail media network, shelve and recommend the right products, personalize offers, amplify convenience—and stay competitive in an ever-changing marketplace.

Fill every aisle with unmatched value and convenience and increase time-to-value for campaigns with the help of the Bridg data and audience platform.

Grocery

Fortune 500 CPG and Midwest Grocer partnership drives spending in light customers

To help the CPG partner reach grocery customers who had transitioned from high to light spending, Bridg identified a series of cohorts that could be targeted via a 12-week Facebook campaign with personalized offers.

50%

increase in spending for targeted users at end of test period

30%

increase in spend 15+ weeks after end of campaign

25%

sales growth of other items in brand portfolio

Challenges in Grocery today

From expanded dining options to financial services and educational tours, the grocery experience is rapidly evolving to meet multiple needs while delighting shoppers. Consumers expect ultra-convenient experiences from their grocer, whether they’re ordering online, at a kiosk or pulling up product information from a digitized shelf. Brand partners expect ultra-effective targeting opportunities and measurable ROI from their retail media investments. You need razor-sharp insights to determine what your customers want, which technology investments and operational adjustments will deliver and how well your efforts are performing.

Find the perfect match rate

Many grocery marketers still lack mechanisms to identify and understand in-store shoppers. While loyalty programs help close the data divide, you need to track every customer journey across platforms and channels to create a truly effective personalization strategy. Enter our exclusive offline identity resolution capabilities with industry-leading match rates and accuracy.

Improve personalization—and partnerships

We can help you understand and engage all of your customers through our 360° customer profiles. They’re anonymous and privacy-safe, delivering enhanced behavioral insights and SKU-level purchase history that are updated daily. With the support of our data and audience platform, you have the insights and campaign measurement capabilities you need to create more effective targeting strategies and strengthen CPG partnerships.

How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Grocery can benefit from Bridg

Know your shoppers & expand your network

Online, offline, known, unknown, loyalty, non-loyalty—gain insight into every touchpoint and type of shopper to meaningfully engage them with the right offers at the right time. Increase retail media spend when you deliver the insights and engagement that your brand partners want—and your competitors can't deliver.

Maximize customer value

A lifetime of customer value starts with a single source of truth for shopper data—and culminates in increased customer frequency and spend, scalable loyalty programs, faster time-to-value for campaigns and more.

Understand promotion effectiveness

Track the impact of campaigns on actual sales with our analytical dashboard and robust reporting as you make the most of your marketing technology stack and reduce overall spend.

Stay agile 

With SKU-level shopper insights refreshed daily, stay on the pulse when it comes to merchandising decisions, delivery modes, store layout, promotional decisions and more.

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Resources

Overwhelmed by data? How grocers can capitalize on new customer insights

As the grocery industry goes digital, truckloads of data are pouring in for marketers to organize, contextualize, analyze and activate. Find out how to manage the heaps of raw information now available to marketers and turn it into the right insights.

How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.

Can retailers personalize their way past macroeconomic challenges this holiday season?

Macroeconomic factors are complicating ecommerce success, but new personalization tactics are here to save the day. Find out how you can make the most of them with the right data.

What do brands really want from retail media networks—and can you deliver?

When it comes to retail media networks, brands want more—more data, more insights and more measurement. Find out how to exceed their expectations and maximize your return.

What’s on the horizon for retail media networks? 5 Emerging Trends

As the RMN market continues to evolve, how can you grow your revenue moving forward? Explore new trends & tactics.

Can advertisers overcome the RMN measurement challenges? Exploring the Rippl effect

Despite their massive popularity, retail media networks have been plagued from the start with measurement shortcomings, most notably the disparity among methods across retailers. Read our blog to see how advertisers can overcome these challenges and prove ROAS.

Identifying unknown in-store customers and enhancing loyalty with POS data

To what degree can brick-and-mortar retailers capture and leverage those insights to understand and engage unknown customers?

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