Audience Sufficiency

Retail Media Networks

Expand your first-party audience to grow your retail media network


One of our fast-growing retail client with double-digit stores across the US was facing a problem endemic to brick-and-mortar retailers. They were executing billions of daily in-store transactions but only having the capabilities to identify a small fraction of the customers behind these purchases.

Investments had been made into developing and launching a loyalty program to better understand customer behavior, enhance engagement, and improve measurement capabilities, but the program identification rate stayed stubbornly low.

A vast majority of the in-store shoppers continued to remain anonymous, which translated into inefficient internal marketing and constrained revenue growth in their retail media network.


Utilizing the retailer’s point-of-sale (POS) transaction data, and its industry leading offline to online identity resolution capabilities, Bridg significantly increased both the number of identified in-store shoppers and transactions attributable to individual consumers.

The retailer now has access to millions of additional privacy-safe, marketable customer profiles with SKU-level purchase history, demographic, socioeconomic, and special interest attributes, that will help them drive personalized and meaningful campaigns to their shoppers.

If your business is looking for ways to identify anonymous customers and uncover deeper insights around spending behavior, reach out to us today! 

Related resources

Stay up to date and in the know with Bridg!

Waiter handing a check to man sitting at table at a restaurant with son


Increase customer frequency and check value

A QSR brand needed to confidently identify their highest value customers and estimate a conversation rate that would optimize campaign planning and ROI.

Close up of man wearing an apron holding a sandwich on a wooden board


Grow loyalty, increase visits and overall value

A casual dining restaurant wanted to understand the incremental value of its loyalty customers and utilize this insight to create an optimal budget and execute an aggressive conversion campaign.

customer checking out with card at point of sale system in store



Expand your first-party audience to grow your retail media network

One of our fast-growing retail clients needed to identify the individuals behind the billions of daily transactions in their stores to improve targeting and personalization across their retail media network.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.