Personalize customer experiences
From customer loyalty program limitations to first-party data scale constraints, Retail marketers still lack the shopper insights and engagement data they need to deliver on brand expectations for retail media networks.
The Bridg solution can close these gaps so you can deliver on your brand partners’ expectations, consistently, predictably, and profitably.
Challenges in Retail today
Retail shopping behaviors are full of contradictions, and winning over the modern consumer both in-store and online is a complex task. Loyalty continues to remain in flux—and new privacy and data security changes continue to bring fresh challenges. It’s getting harder for brands to increase customer engagement, improve technology efficiency and grow their revenue—and they’re looking to retail media networks to deliver in a measurable way.
Addressing gaps
Connecting the right message to the right customers can preserve loyalty—but it takes data to seal the deal. Typically, retailers with a brick-and-mortar presence struggle to identify and engage all their customers, and rely on loyalty programs to bring in customer intelligence, which is only a very small portion of their customer base. Understanding customer nuances on a granular level and leveraging them on an omnichannel scale is critical to retail success.
We can help
Get your fair share of retail media dollars with first-party insights at scale. We build unified, privacy-safe profiles of all your customers, loyalty and non-loyalty, with SKU-level purchase history and hundreds of enriching demographics, socioeconomic and lifestyle attributes. You need to provide brand experiences that stand out, and your first-party data, enhanced and enriched by Bridg, can empower you to deliver personalized messaging via various digital channels that will appeal to your customers at every step of their journey.
How does it work?
360-view of every customer
A single view of customer interactions across online and offline channels enables highly personalized omnichannel experiences, tailored to maximize receptiveness and customer lifetime value.
Retain customers and enhance loyalty
Gain new customers and retain existing loyal customers by personalizing omnichannel experiences at every touchpoint, in your store and online.
Grow your retail media network
Expand your first-party audience to grow your retail media network, revenue and advertisers. Attract new brand partners and improve their return by gaining actionable insights on your unknown shoppers and enhancing intelligence on your known shoppers.
Improve merchandising decisions
Develop a customer-centric merchandising strategy by identifying your customers, understanding their purchase and behaviors and learning more about how they respond to various promotions and offers.
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Resources
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How Retailers Can Win at RMN in Three Steps
If you’re a retailer, a retail media network promises big returns—if you set yourself up for success. Make sure you’re thinking strategically about data sufficiency, media and measurement before you launch.
Identifying unknown in-store customers and enhancing loyalty with POS data
By leveraging POS data, brick-and-mortar retailers have the opportunity to identify unknown customers, gain operational insights and deliver more effective, targeted marketing engagements – all while freeing consumers from the burden of offering up their information or taking added steps.
Can retailers really deliver on the promise of retail media networks?
As interest in retail media networks skyrockets, both the opportunity and the pressure intensify for retailers who need more first-party data. Those who can expand their first-party audience will be positioned to attract brand partners and keep growing the network.
How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation
The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.
Leveraging actionable insights for retail media networks
Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.
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How to Win Over C-Store Customers with More Than Convenience
Gas stations make most of their margin from c-store items rather than fuel—but simply being there with snacks is no longer enough. Can an enhanced customer experience help them weather the continued storm of inflation?
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