Personalize customer experiences
From customer loyalty program limitations to first-party data scale constraints, Retail marketers still lack the shopper insights and engagement data they need to deliver on brand expectations for retail media networks.
The Bridg solution can close these gaps so you can deliver on your brand partners’ expectations, consistently, predictably, and profitably.
Challenges in Retail today
Retail shopping behaviors are full of contradictions, and winning over the modern consumer both in-store and online is a complex task. Loyalty continues to remain in flux—and new privacy and data security changes continue to bring fresh challenges. It’s getting harder for brands to increase customer engagement, improve technology efficiency and grow their revenue—and they’re looking to retail media networks to deliver in a measurable way.
Addressing gaps
Connecting the right message to the right customers can preserve loyalty—but it takes data to seal the deal. Typically, retailers with a brick-and-mortar presence struggle to identify and engage all their customers, and rely on loyalty programs to bring in customer intelligence, which is only a very small portion of their customer base. Understanding customer nuances on a granular level and leveraging them on an omnichannel scale is critical to retail success.
We can help
Get your fair share of retail media dollars with first-party insights at scale. We build unified, privacy-safe profiles of all your customers, loyalty and non-loyalty, with SKU-level purchase history and hundreds of enriching demographics, socioeconomic and lifestyle attributes. You need to provide brand experiences that stand out, and your first-party data, enhanced and enriched by Bridg, can empower you to deliver personalized messaging via various digital channels that will appeal to your customers at every step of their journey.
How does it work?
360-view of every customer
A single view of customer interactions across online and offline channels enables highly personalized omnichannel experiences, tailored to maximize receptiveness and customer lifetime value.
Retain customers and enhance loyalty
Gain new customers and retain existing loyal customers by personalizing omnichannel experiences at every touchpoint, in your store and online.
Grow your retail media network
Expand your first-party audience to grow your retail media network, revenue and advertisers. Attract new brand partners and improve their return by gaining actionable insights on your unknown shoppers and enhancing intelligence on your known shoppers.
Improve merchandising decisions
Develop a customer-centric merchandising strategy by identifying your customers, understanding their purchase and behaviors and learning more about how they respond to various promotions and offers.
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Resources
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
Why Brands Don’t Need to Hesitate on RMNs
Brands are expressing reluctance to buy RMN ads, but with the right partner ecosystem, retailers can inspire newfound optimism.
Myth #4: You Don’t Need to Invest in a Full Tech Stack
Contrary to popular belief, a comprehensive tech stack is a non-negotiable for retailers launching retail media networks. Learn more in Part 4 of our RMN series.
What’s on the horizon for retail media networks? 5 Emerging Trends
As the RMN market continues to evolve, how can you grow your revenue moving forward? Explore new trends & tactics.
Myth #3: Retailers already have the data they need to launch an RMN
Retailers already have the data they need to launch an RMN, right? Wrong. Find out why in Part 3 of our RMN series.
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