Personalize customer experiences
From customer loyalty program limitations to first-party data scale constraints, Retail marketers still lack the shopper insights and engagement data they need to deliver on brand expectations for retail media networks.
The Bridg solution can close these gaps so you can deliver on your brand partners’ expectations, consistently, predictably, and profitably.
Challenges in Retail today
Retail shopping behaviors are full of contradictions, and winning over the modern consumer both in-store and online is a complex task. Loyalty continues to remain in flux—and new privacy and data security changes continue to bring fresh challenges. It’s getting harder for brands to increase customer engagement, improve technology efficiency and grow their revenue—and they’re looking to retail media networks to deliver in a measurable way.
Addressing gaps
Connecting the right message to the right customers can preserve loyalty—but it takes data to seal the deal. Typically, retailers with a brick-and-mortar presence struggle to identify and engage all their customers, and rely on loyalty programs to bring in customer intelligence, which is only a very small portion of their customer base. Understanding customer nuances on a granular level and leveraging them on an omnichannel scale is critical to retail success.
We can help
Get your fair share of retail media dollars with first-party insights at scale. We build unified, privacy-safe profiles of all your customers, loyalty and non-loyalty, with SKU-level purchase history and hundreds of enriching demographics, socioeconomic and lifestyle attributes. You need to provide brand experiences that stand out, and your first-party data, enhanced and enriched by Bridg, can empower you to deliver personalized messaging via various digital channels that will appeal to your customers at every step of their journey.
How does it work?
360-view of every customer
A single view of customer interactions across online and offline channels enables highly personalized omnichannel experiences, tailored to maximize receptiveness and customer lifetime value.
Retain customers and enhance loyalty
Gain new customers and retain existing loyal customers by personalizing omnichannel experiences at every touchpoint, in your store and online.
Grow your retail media network
Expand your first-party audience to grow your retail media network, revenue and advertisers. Attract new brand partners and improve their return by gaining actionable insights on your unknown shoppers and enhancing intelligence on your known shoppers.
Improve merchandising decisions
Develop a customer-centric merchandising strategy by identifying your customers, understanding their purchase and behaviors and learning more about how they respond to various promotions and offers.
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Resources
Can convenience stores escape pain at the pump and drive store margins?
For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.
How inflation is impacting retail spending — and what you can do about it
As retailers continue to struggle with the effects of inflation, earnings are down and prices are up. Find out how the right data can help turn inflation challenges into revenue opportunities.
How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation
The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.
Leveraging actionable insights for retail media networks
Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.
Can restaurant marketers serve up the data they need to combat inflation?
Now more than ever, it’s critical for restaurant marketers to understand their audience, drive traffic and sales with personalized messages, and measure the efficacy of offers.
Is your marketing plan missing its mark? Leverage the insights of actionable data to meet your goals
Personalization is a core strategy for any retail marketer, but without the right foundation of insights, you’re unlikely to make an impact. Explore what makes data actionable—and how you can make the jump from raw material to marketable material.
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