Personalize customer experiences

From customer loyalty program limitations to first-party data scale constraints, Retail marketers still lack the shopper insights and engagement data they need to deliver on brand expectations for retail media networks.

The Bridg solution can close these gaps so you can deliver on your brand partners’ expectations, consistently, predictably, and profitably.

Retail

Challenges in Retail today

Retail shopping behaviors are full of contradictions, and winning over the modern consumer both in-store and online is a complex task. Loyalty continues to remain in flux—and new privacy and data security changes continue to bring fresh challenges. It’s getting harder for brands to increase customer engagement, improve technology efficiency and grow their revenue—and they’re looking to retail media networks to deliver in a measurable way.

Addressing gaps

Connecting the right message to the right customers can preserve loyalty—but it takes data to seal the deal. Typically, retailers with a brick-and-mortar presence struggle to identify and engage all their customers, and rely on loyalty programs to bring in customer intelligence, which is only a very small portion of their customer base. Understanding customer nuances on a granular level and leveraging them on an omnichannel scale is critical to retail success.

We can help

Get your fair share of retail media dollars with first-party insights at scale. We build unified, privacy-safe profiles of all your customers, loyalty and non-loyalty, with SKU-level purchase history and hundreds of enriching demographics, socioeconomic and lifestyle attributes. You need to provide brand experiences that stand out, and your first-party data, enhanced and enriched by Bridg, can empower you to deliver personalized messaging via various digital channels that will appeal to your customers at every step of their journey.

How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Retail can benefit from Bridg

360-view of every customer 

A single view of customer interactions across online and offline channels enables  highly personalized omnichannel experiences, tailored to maximize receptiveness and customer lifetime value.

Retain customers and enhance loyalty

Gain new customers and retain existing loyal customers by personalizing omnichannel experiences at every touchpoint, in your store and online.

Grow your retail media network 

Expand your first-party audience to grow your retail media network, revenue and advertisers. Attract new brand partners and improve their return by gaining actionable insights on your unknown shoppers and enhancing intelligence on your known shoppers.

Improve merchandising decisions 

Develop a customer-centric merchandising strategy by identifying your customers, understanding their purchase and behaviors and learning more about how they respond to various promotions and offers.

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Resources

Overwhelmed by data? How grocers can capitalize on new customer insights

As the grocery industry goes digital, truckloads of data are pouring in for marketers to organize, contextualize, analyze and activate. Find out how to manage the heaps of raw information now available to marketers and turn it into the right insights.

How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.

Can retailers personalize their way past macroeconomic challenges this holiday season?

Macroeconomic factors are complicating ecommerce success, but new personalization tactics are here to save the day. Find out how you can make the most of them with the right data.

What do brands really want from retail media networks—and can you deliver?

When it comes to retail media networks, brands want more—more data, more insights and more measurement. Find out how to exceed their expectations and maximize your return.

What’s on the horizon for retail media networks? 5 Emerging Trends

As the RMN market continues to evolve, how can you grow your revenue moving forward? Explore new trends & tactics.

Can advertisers overcome the RMN measurement challenges? Exploring the Rippl effect

Despite their massive popularity, retail media networks have been plagued from the start with measurement shortcomings, most notably the disparity among methods across retailers. Read our blog to see how advertisers can overcome these challenges and prove ROAS.

Let's talk

Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have. 

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