QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTV
An international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well.
QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guests
When an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.
QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X
A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation.
Understand non-loyalty customer behavior and personalize campaigns
When a QSR client wanted to increase frequency across their customer base, they turned to our market-leading identity resolution to understand non-loyalty guests and create personalized messaging.
Track impact of new menu item and increase average spend
A QSR client introduced a new menu item and wanted to assess its impact on the rest of the menu, as well as its broader effect on the overall business.
Expand your first-party audience to grow your retail media network
One of our fast-growing retail clients needed to identify the individuals behind the billions of daily transactions in their stores to improve targeting and personalization across their retail media network.
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