Drive growth beyond the pump
In a channel where loyalty is hard to build, creating a complete view of the customer can feel out of reach. Bridg turns the data you already have into a powerful asset that drives acquisition, loyalty growth, merchandising strategy, and smarter real estate decisions.
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Challenges in Fuel and Convenience today
Convenience stores face the broadest range of consumer behavior across retail - from daily coffee and meal stops to weekly fill ups to sporadic passer thrus. Yet most convenience store shoppers are invisible, driven by quick, anonymous trips that leave major blind spots in customer understanding.
Hidden in plain sight
Insights teams are left to build growth strategies focused only on loyal, known guests, often <10% of customers. They miss critical insights that results in wasted marketing dollars. What would change if convenience retailers could see and engage beyond loyalty?
Drive them in-store
Key to growth is moving fuel customers in-store, yet sporadic customers are the least likely to engage, making them unknown and unreachable. Bridg connects customers to transactions and gives Convenience stores the data needed to bring pump-only customers inside to cover all of their on-the-go needs.
How does it work?
Overcome declining signals from contactless payments
With contactless payments now accounting for 50% of transactions and growing, retailers are losing the signals they rely on to connect customers to purchases. Bridg’s Identity Graph restores match rates and helps you reclaim actionable customer insights.
Upgrade legacy in-store identity approaches
Rectify your trade area append solution with a transaction-based, in-store identity platform and gain confidence in your customer data. Improve deterministic match rates to paid media destinations and make every marketing dollar more precise.
Run AI Agents on more complete data
Give your AI agents the full picture. Bridg fills the in-store gaps in customer data, turning fragmented transaction signals into complete profiles that power better decisions and campaigns.
Support a revenue driving Retail Media Network
Identifying 2-4x more customers means the ability to expand reach for your CPG partners. Find the scale needed to grow your own program or join a consortium of retailers such as Bridg's Rippl Retail Media Network.
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Resources
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
Why Brands Don’t Need to Hesitate on RMNs
Brands are expressing reluctance to buy RMN ads, but with the right partner ecosystem, retailers can inspire newfound optimism.
Myth #4: You Don’t Need to Invest in a Full Tech Stack
Contrary to popular belief, a comprehensive tech stack is a non-negotiable for retailers launching retail media networks. Learn more in Part 4 of our RMN series.
What’s on the horizon for retail media networks? 5 Emerging Trends
As the RMN market continues to evolve, how can you grow your revenue moving forward? Explore new trends & tactics.
Myth #3: Retailers already have the data they need to launch an RMN
Retailers already have the data they need to launch an RMN, right? Wrong. Find out why in Part 3 of our RMN series.
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