Drive personalized convenience

Take convenience to the next level with SKU-level insights and longitudinal profiles of all your shoppers. The Bridg solution allows you to identify, understand and engage all customers, including loyalty, non-loyalty, online and offline ones.

Fuel and Convenience

Challenges in Fuel and Convenience today

More consumers are turning to their C-store for breakfast and other meal fill-ins, making grab-and-go items more popular than ever. Trips inside to the convenience store are a prime add-on growth opportunity for existing fuel customers—but only if you can identify and engage them with the right messages and offers.

Gain market share with the right insights

Understanding price sensitivity and creating personalized offers have never been more important in the C-store. Plus, Gas & convenience has the chance to win market share from both the restaurant and grocery categories by serving up the right items in-store. Drive personalized offers based on actual purchases, preferred items, price sensitivity and more with the support of our customer data solution.

Partner with Bridg

We build unified, privacy-safe customer profiles with SKU-level purchase behavior and over 300 enriching demographic, socioeconomic and lifestyle attributes so you can understand your entire customer base and activate data-driven targeting and personalization strategies across virtually any channel. Whether you’re looking to scale your loyalty program, increase frequency, tweak your inventory and beyond, build from enhanced insights and measure the top-line growth in real time.

How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Fuel and Convenience can benefit from Bridg

See your customers clearly

Our solution unites multiple sources of data with market-leading offline identity resolution so you get one privacy-safe view of all your customers, including SKU-level purchase histories and enhanced behavioral insights. 

Add new channels & promote new programs 

Whether you are looking to scale your loyalty program or drive promotional decisions, our SKU-level insights, refreshed daily, and expanded, targetable audience will help you reach and engage verified guests with the good news. 

Stock their essentials

With direct insight into actual purchases, preferred items, frequency, promotional history, daypart and more, influence purchases at the item-level and make sure your store layout prioritizes winning items.

Close the loop

Track the impact of segmentation and targeting strategies for closed-loop measurement on new campaigns with our analytical dashboards and reports.

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Resources

Why you need to take identity resolution offline this year

Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.

Can convenience stores escape pain at the pump and drive store margins?

For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.

How inflation is impacting retail spending — and what you can do about it

As retailers continue to struggle with the effects of inflation, earnings are down and prices are up. Find out how the right data can help turn inflation challenges into revenue opportunities.

How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.

Leveraging actionable insights for retail media networks

Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.

Can restaurant marketers serve up the data they need to combat inflation?

Now more than ever, it’s critical for restaurant marketers to understand their audience, drive traffic and sales with personalized messages, and measure the efficacy of offers.

Let's talk

Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have. 

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