Expanding first party data to win at Retail Media
There’s no time to waste when it comes to RMNs. Explore why they’re such a hot ticket item—and what it really takes to compete.
Identifying unknown in-store customers and enhancing loyalty with POS data
By leveraging POS data, brick-and-mortar retailers have the opportunity to identify unknown customers, gain operational insights and deliver more effective, targeted marketing engagements – all while freeing consumers from the burden of offering up their information or taking added steps.
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