Make every guest count
Keep your marketing arsenal as well stocked as your pantry with actionable insights on every guest, activated across virtually any channel. Plus, all the analytics you need to measure campaign performance.
QSR drives conversion rates by identifying unknown in-store customers
When a QSR brand with more than 7,000 locations wanted to target their highest value customers, we gave them the tools to identify tens of millions of unknown in-store customers, as well as their item-level purchase behavior. Once our client had determined the highest-value customers, they also used our closed loop capabilities to measure the impact of paid social ads targeted to these individuals.
34%
Increase in customer conversion rate
5%
Increase in average customer frequency
22%
Increase in average check value
Challenges facing Restaurants today
Between outdated POS systems, rising costs, shifting consumer preferences, supply disruptions and data disputes with third-party partners, restaurants have plenty to overcome before they even set sights on in-category competition. Step out of the data silo and evolve the guest experience with insights that move as fast as you do.
Looking beyond loyalty
Loyalty programs are perhaps nowhere more successful than in the QSR space—and yet even then they only deliver a partial snapshot of guests. To deliver personalized, elevated and convenient experiences, you need to understand every new and existing guest from all angles—and activate those insights across a growing number of channels.
Timely guest insights that scale
We can help you identify and understand all of your guests – including offline, unknown and anonymous ones – using our comprehensive data and audience solution. Reach every verified guest, re-target across virtually any digital channel and measure the impact on sales with Bridg.
How does it work?
Understand every guest
Our solution unites data from all of your guest touchpoints to create privacy-safe, comprehensive customer profiles using Point of Sales (POS) data, bank transaction data, and our proprietary census of offline identity and behavior.
Put profiles to work
Target, re-target and drive personalized offers based on actual purchases, preferred items, frequency, price sensitivity and more. Influence purchases at the item level, increase guest frequency and spend, scale loyalty programs—the list goes on.
Plan your next move
Whether you’re rethinking the menu, considering promotional outreach or refining your loyalty program, base your decisions on a single source of truth and enhance strategic planning with SKU-level insights served up daily.
Measure impact
See the positive effects of segmentation with analytical dashboards and reports that measure campaign impact on actual sales as you track guest conversions, frequency increases, growth in check value and more.
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Resources
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
The triumph of the in-store sign (& how to get it right)
Digital signage and interactive kiosks are the latest frontier of retail media network advertising. But before any of the signage magic can happen, retailers must shore up their first-party data insights to implement these technologies strategically and effectively within the physical store.
Sweeten the deal this summer with ice cream at the C-store
Ice cream was the big winner at the C-store during Summer 2022. Will this year be a repeat? With budgets tightening due to inflation, make sure you're positioned to serve up a strategy that responds to your local market.
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Myth #6: If you have a loyalty program, you have the data you need for a RMN
Is loyalty data a sufficient basis for RMNs? In a word, no. Learn more in Part 6 of our RMN series.
Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
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