Make every guest count
Keep your marketing arsenal as well stocked as your pantry with actionable insights on every guest, activated across virtually any channel. Plus, all the analytics you need to measure campaign performance.
QSR drives conversion rates by identifying unknown in-store customers
When a QSR brand with more than 7,000 locations wanted to target their highest value customers, we gave them the tools to identify tens of millions of unknown in-store customers, as well as their item-level purchase behavior. Once our client had determined the highest-value customers, they also used our closed loop capabilities to measure the impact of paid social ads targeted to these individuals.
34%
Increase in customer conversion rate
5%
Increase in average customer frequency
22%
Increase in average check value
Challenges facing Restaurants today
Between outdated POS systems, rising costs, shifting consumer preferences, supply disruptions and data disputes with third-party partners, restaurants have plenty to overcome before they even set sights on in-category competition. Step out of the data silo and evolve the guest experience with insights that move as fast as you do.
Looking beyond loyalty
Loyalty programs are perhaps nowhere more successful than in the QSR space—and yet even then they only deliver a partial snapshot of guests. To deliver personalized, elevated and convenient experiences, you need to understand every new and existing guest from all angles—and activate those insights across a growing number of channels.
Timely guest insights that scale
We can help you identify and understand all of your guests – including offline, unknown and anonymous ones – using our comprehensive data and audience solution. Reach every verified guest, re-target across virtually any digital channel and measure the impact on sales with Bridg.
How does it work?
Understand every guest
Our solution unites data from all of your guest touchpoints to create privacy-safe, comprehensive customer profiles using Point of Sales (POS) data, bank transaction data, and our proprietary census of offline identity and behavior.
Put profiles to work
Target, re-target and drive personalized offers based on actual purchases, preferred items, frequency, price sensitivity and more. Influence purchases at the item level, increase guest frequency and spend, scale loyalty programs—the list goes on.
Plan your next move
Whether you’re rethinking the menu, considering promotional outreach or refining your loyalty program, base your decisions on a single source of truth and enhance strategic planning with SKU-level insights served up daily.
Measure impact
See the positive effects of segmentation with analytical dashboards and reports that measure campaign impact on actual sales as you track guest conversions, frequency increases, growth in check value and more.
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Resources
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How Retailers Can Win at RMN in Three Steps
If you’re a retailer, a retail media network promises big returns—if you set yourself up for success. Make sure you’re thinking strategically about data sufficiency, media and measurement before you launch.
Identifying unknown in-store customers and enhancing loyalty with POS data
By leveraging POS data, brick-and-mortar retailers have the opportunity to identify unknown customers, gain operational insights and deliver more effective, targeted marketing engagements – all while freeing consumers from the burden of offering up their information or taking added steps.
Can retailers really deliver on the promise of retail media networks?
As interest in retail media networks skyrockets, both the opportunity and the pressure intensify for retailers who need more first-party data. Those who can expand their first-party audience will be positioned to attract brand partners and keep growing the network.
How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation
The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.
Leveraging actionable insights for retail media networks
Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.
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How to Win Over C-Store Customers with More Than Convenience
Gas stations make most of their margin from c-store items rather than fuel—but simply being there with snacks is no longer enough. Can an enhanced customer experience help them weather the continued storm of inflation?
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