Make every guest count

Keep your marketing arsenal as well stocked as your pantry with actionable insights on every guest, activated across virtually any channel. Plus, all the analytics you need to measure campaign performance.

Restaurants

QSR drives conversion rates by identifying unknown in-store customers 

When a QSR brand with more than 7,000 locations wanted to target their highest value customers, we gave them the tools to identify tens of millions of unknown in-store customers, as well as their item-level purchase behavior. Once our client had determined the highest-value customers, they also used our closed loop capabilities to measure the impact of paid social ads targeted to these individuals.

34%

Increase in customer conversion rate

5%

Increase in average customer frequency

22%

Increase in average check value

Challenges facing Restaurants today

Between outdated POS systems, rising costs, shifting consumer preferences, supply disruptions and data disputes with third-party partners, restaurants have plenty to overcome before they even set sights on in-category competition. Step out of the data silo and evolve the guest experience with insights that move as fast as you do.

Looking beyond loyalty

Loyalty programs are perhaps nowhere more successful than in the QSR space—and yet even then they only deliver a partial snapshot of guests. To deliver personalized, elevated and convenient experiences, you need to understand every new and existing guest from all angles—and activate those insights across a growing number of channels.

Timely guest insights that scale

We can help you identify and understand all of your guests – including offline, unknown and anonymous ones – using our comprehensive data and audience solution. Reach every verified guest, re-target across virtually any digital channel and measure the impact on sales with Bridg.

How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Restaurants can benefit from Bridg

Understand every guest

Our solution unites data from all of your guest touchpoints to create privacy-safe, comprehensive customer profiles using Point of Sales (POS) data, bank transaction data, and our proprietary census of offline identity and behavior.

Put profiles to work

Target, re-target and drive personalized offers based on actual purchases, preferred items, frequency, price sensitivity and more. Influence purchases at the item level, increase guest frequency and spend, scale loyalty programs—the list goes on.

Plan your next move

Whether you’re rethinking the menu, considering promotional outreach or refining your loyalty program, base your decisions on a single source of truth and enhance strategic planning with SKU-level insights served up daily.

Measure impact

See the positive effects of segmentation with analytical dashboards and reports that measure campaign impact on actual sales as you track guest conversions, frequency increases, growth in check value and more. 

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Resources

Why you need to take identity resolution offline this year

Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.

Can convenience stores escape pain at the pump and drive store margins?

For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.

How inflation is impacting retail spending — and what you can do about it

As retailers continue to struggle with the effects of inflation, earnings are down and prices are up. Find out how the right data can help turn inflation challenges into revenue opportunities.

How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.

Leveraging actionable insights for retail media networks

Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.

Can restaurant marketers serve up the data they need to combat inflation?

Now more than ever, it’s critical for restaurant marketers to understand their audience, drive traffic and sales with personalized messages, and measure the efficacy of offers.

Let's talk

Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have. 

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