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Myth #6: If you have a loyalty program, you have the data you need for a RMN
Is loyalty data a sufficient basis for RMNs? In a word, no. Learn more in Part 6 of our RMN series.
Expanding first party data to win at Retail Media
There’s no time to waste when it comes to RMNs. Explore why they’re such a hot ticket item—and what it really takes to compete.
Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
What’s on the horizon for retail media networks? 5 Emerging Trends
Keep these key trends in mind as you launch or expand your Retail Media Network.
Look Before You Launch: RMN Planning & Communication Checklist for Retailers
Thinking of launching a retail media network? Start off on the right strategic foot with a checklist for revenue planning, launch planning and communications.
Why Brands Don’t Need to Hesitate on RMNs
Brands are expressing reluctance to buy RMN ads, but with the right partner ecosystem, retailers can inspire newfound optimism.
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