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Future-proof your loyalty program for an AI world [A Fast Company Byline]
AI exposes loyalty program gaps. Here's how to fix them.
The hidden power of convenience stores in holiday shopping [A Fast Company Byline]
National RMNs focus on planned trips. C-stores capture last-minute, high-intent purchases. Why CPG brands need both strategies.
Retailers Can't Bring Back Customers Without Better Data [A Fast Company Byline]
Why Your Win-Back Campaigns Are Failing (Hint: It's Not Your Messaging)
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTV
An international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well.
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