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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTV
An international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well.
QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guests
When an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.
QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X
A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation.
Can advertisers overcome the RMN measurement challenges? Exploring the Rippl effect
Despite their massive popularity, retail media networks have been plagued from the start with measurement shortcomings, most notably the disparity among methods across retailers. Read our blog to see how advertisers can overcome these challenges and prove ROAS.
Unlocking regional retailer and advertiser collaboration with Rippl data media and network, powered by Bridg
Rippl data and media network, powered by Bridg, is unlocking advertiser and regional retailer collaboration, with the potential to create new revenue opportunities for retailers and enhanced consumer engagement for advertisers. Learn more about this exciting new opportunity.
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