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3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTV
An international QSR wanted to determine how a recent product-driven offer performed across different customer segments, and measure how the offer impacted customer lifetime value (CLTV) as well.
QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guests
When an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.
QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X
A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation.
The triumph of the in-store sign (& how to get it right)
Digital signage and interactive kiosks are the latest frontier of retail media network advertising. But before any of the signage magic can happen, retailers must shore up their first-party data insights to implement these technologies strategically and effectively within the physical store.
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