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QSR client outperforms campaign benchmark 1.4x-1.9x by engaging lapsed guests
When an international QSR chain wanted to determine which campaigns would yield the highest ROAS using their newly expanded first-party data, they turned to Bridg to uncover rich measurement insights.
QSR client uncovers 78M customers and outperforms ROAS benchmarks 5-6X
A QSR client was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation.
The triumph of the in-store sign (& how to get it right)
Digital signage and interactive kiosks are the latest frontier of retail media network advertising. But before any of the signage magic can happen, retailers must shore up their first-party data insights to implement these technologies strategically and effectively within the physical store.
Sweeten the deal this summer with ice cream at the C-store
Ice cream was the big winner at the C-store during Summer 2022. Will this year be a repeat? With budgets tightening due to inflation, make sure you're positioned to serve up a strategy that responds to your local market.
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Myth #6: If you have a loyalty program, you have the data you need for a RMN
Is loyalty data a sufficient basis for RMNs? In a word, no. Learn more in Part 6 of our RMN series.
Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
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