THE CHALLENGE
An international quick service restaurant (QSR) chain was looking to identify and better understand their guests, as well as extend their targeting and attribution capabilities during media activation.
THE SOLUTION
We first helped the client identify unknown customers using our industry-leading cookieless identity resolution capabilities. Next, we activated a product-driven campaign that promoted an offer for a menu item by targeting those who had purchased the menu item in the past.
Through offline conversions and direct integration with Meta, we were also able to provide 1:1 attribution for this campaign. The client could access and manage the audience in their Meta environment while closing the loop on performance.
