Enhance fan engagement

Identify in-venue unknown fans and enrich your understanding of known supporters to improve fan engagement, drive attendance, increase spend, and unlock new and enhanced monetization and brand partnership opportunities with Bridg.

Sports and Live Entertainment

NHL team significantly enhances fan engagement beyond loyalty program

Using Bridg’s proprietary census and AI capabilities, the NHL’s Anaheim Ducks identified “look-a-like” targetable individuals based on demographic and spend behavior  to target unknown fans for the season opener. 

140+

Enriching attributes supporting unified, individual profiles of known & unknown fans

1.6M

targetable individuals identified using Bridg’s exclusive offline identity resolution capabilities 

Challenges in sports and live entertainment today

Fan loyalty programs, no matter how popular, can’t give you insight into every attendee. And ticketing apps can only connect you to the principal holder, not the whole group. That’s billions of dollars in sales that you can’t draw insights from—until now.

We can help

We can help you create a unified view of individual fans, both in-venue and online, known and unknown, with our industry-leading offline identity resolution capabilities. Generate previously unavailable insights, enhance personalization, fuel precision targeting and enable a new level of media spend accountability.

How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Sports and Live Entertainment can benefit from Bridg

Single source of truth across known and unknown fans 

A single view of customer interactions across online and offline channels enables highly personalized omnichannel experiences, tailored to maximize receptiveness and customer lifetime value. 

Targeting and personalization

Drive attendance and spend when you draw insight from actual purchase history – ticket type, food and beverage, and apparel – to create personalized messages and target known and unknown fans.

Acquire new fans

Find individuals that “look-like” your existing fans according to certain behaviors and attributes—then target them with meaningful, personalized messaging.

Enhance brand partnerships

With new fan insights come new opportunities to increase product consumption inside and outside the venue and unlock new partner monetization opportunities.

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Resources

Why you need to take identity resolution offline this year

Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.

Can convenience stores escape pain at the pump and drive store margins?

For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.

How inflation is impacting retail spending — and what you can do about it

As retailers continue to struggle with the effects of inflation, earnings are down and prices are up. Find out how the right data can help turn inflation challenges into revenue opportunities.

How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.

Leveraging actionable insights for retail media networks

Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.

Can restaurant marketers serve up the data they need to combat inflation?

Now more than ever, it’s critical for restaurant marketers to understand their audience, drive traffic and sales with personalized messages, and measure the efficacy of offers.

Let's talk

Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have. 

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