Gain a new line of insight at the retailer
Finally, insight into consumer spending at individual or multiple retailers is here. We help you power campaigns and optimize spend by turning individual consumer level transaction data into insights and longitudinal profiles of all your customers.
Identify and engage every customer – loyalty, non-loyalty, online and offline – at an individual level and enjoy enhanced personalization, targeting and measurement with Bridg.
Consumer understanding is tomorrow’s currency
Changes in consumer privacy and the rapid expansion of retail media networks have made it more difficult than ever to pinpoint individual consumer behavior. But thanks to our proprietary census of 300 million consumers combined with actual retail transactions from participating retailers, you can gain unprecedented insight into consumer transaction behavior. We help you engage your audience on a whole new level and measure the impact.
Understand and impact ROI
For too long, you’ve been limited to market mix modeling to determine the best return for marketing and trade spend investments. There’s a better way. Quickly test, measure and learn about drivers of return with comprehensive, consumer-level transaction data—and move faster toward the maximum ROAS on your next campaign.
Partner with Bridg
We help you get the full picture on how your customers are spending at one or multiple retailers, activate data-driven targeting and personalization strategies across virtually any digital channel—and measure the return. How? With unified, privacy-safe consumer profiles that include SKU-level purchase behavior and over 300 enriching demographic, socioeconomic and lifestyle attributes.
How does it work?
See your consumers more comprehensively
We unite multiple sources of data with market-leading offline identity resolution capabilities so you get one privacy-safe view of your consumer, including SKU-level purchase history and enhanced behavioral insights across retailers. Activate and measure in an informed manner for continual optimization.
Inform other marketing investments
Whether you’re increasing your retail media investment or optimizing trade spend, drive promotional decisions with SKU-level insights refreshed daily from retail POS data across retailers.
Identify novel insights
With direct insight into actual purchases, you have access to data that was previously limited or unavailable. New scope brings new insights to understand product, brand and category dynamics while identifying ways to enhance market impact.
Close the loop
Track the impact of segmentation and targeting strategies for closed-loop measurement on campaigns with our analytical dashboards and reports.
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Resources
3 reasons you need a 1P data strategy – with or without cookies
The cookie may live on, but targeting and personalization strategies that rely solely on third-party insights will not. Read our blog to learn more.
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Why you need to take identity resolution offline this year
Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.
The triumph of the in-store sign (& how to get it right)
Digital signage and interactive kiosks are the latest frontier of retail media network advertising. But before any of the signage magic can happen, retailers must shore up their first-party data insights to implement these technologies strategically and effectively within the physical store.
Sweeten the deal this summer with ice cream at the C-store
Ice cream was the big winner at the C-store during Summer 2022. Will this year be a repeat? With budgets tightening due to inflation, make sure you're positioned to serve up a strategy that responds to your local market.
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Myth #6: If you have a loyalty program, you have the data you need for a RMN
Is loyalty data a sufficient basis for RMNs? In a word, no. Learn more in Part 6 of our RMN series.
Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
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