Gain a new line of insight at the retailer
Finally, insight into consumer spending at individual or multiple retailers is here. We help you power campaigns and optimize spend by turning individual consumer level transaction data into insights and longitudinal profiles of all your customers.
Identify and engage every customer – loyalty, non-loyalty, online and offline – at an individual level and enjoy enhanced personalization, targeting and measurement with Bridg.
Consumer understanding is tomorrow’s currency
Changes in consumer privacy and the rapid expansion of retail media networks have made it more difficult than ever to pinpoint individual consumer behavior. But thanks to our proprietary census of 300 million consumers combined with actual retail transactions from participating retailers, you can gain unprecedented insight into consumer transaction behavior. We help you engage your audience on a whole new level and measure the impact.
Understand and impact ROI
For too long, you’ve been limited to market mix modeling to determine the best return for marketing and trade spend investments. There’s a better way. Quickly test, measure and learn about drivers of return with comprehensive, consumer-level transaction data—and move faster toward the maximum ROAS on your next campaign.
Partner with Bridg
We help you get the full picture on how your customers are spending at one or multiple retailers, activate data-driven targeting and personalization strategies across virtually any digital channel—and measure the return. How? With unified, privacy-safe consumer profiles that include SKU-level purchase behavior and over 300 enriching demographic, socioeconomic and lifestyle attributes.
How does it work?
See your consumers more comprehensively
We unite multiple sources of data with market-leading offline identity resolution capabilities so you get one privacy-safe view of your consumer, including SKU-level purchase history and enhanced behavioral insights across retailers. Activate and measure in an informed manner for continual optimization.
Inform other marketing investments
Whether you’re increasing your retail media investment or optimizing trade spend, drive promotional decisions with SKU-level insights refreshed daily from retail POS data across retailers.
Identify novel insights
With direct insight into actual purchases, you have access to data that was previously limited or unavailable. New scope brings new insights to understand product, brand and category dynamics while identifying ways to enhance market impact.
Close the loop
Track the impact of segmentation and targeting strategies for closed-loop measurement on campaigns with our analytical dashboards and reports.
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Resources
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How Retailers Can Win at RMN in Three Steps
If you’re a retailer, a retail media network promises big returns—if you set yourself up for success. Make sure you’re thinking strategically about data sufficiency, media and measurement before you launch.
Identifying unknown in-store customers and enhancing loyalty with POS data
By leveraging POS data, brick-and-mortar retailers have the opportunity to identify unknown customers, gain operational insights and deliver more effective, targeted marketing engagements – all while freeing consumers from the burden of offering up their information or taking added steps.
Can retailers really deliver on the promise of retail media networks?
As interest in retail media networks skyrockets, both the opportunity and the pressure intensify for retailers who need more first-party data. Those who can expand their first-party audience will be positioned to attract brand partners and keep growing the network.
How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation
The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.
Leveraging actionable insights for retail media networks
Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.
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How to Win Over C-Store Customers with More Than Convenience
Gas stations make most of their margin from c-store items rather than fuel—but simply being there with snacks is no longer enough. Can an enhanced customer experience help them weather the continued storm of inflation?
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