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Exhibitors and Studios

Significant increase in first-party audience leads to RMN revenue growth

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+300%

Increase in loyalty program membership

+30%

Increase in loyalty program membership

Challenges in Retail today

Retail shopping behaviors are full of contradictions, and winning over the modern consumer, both in-store and online is a complex task. Loyalty continues to remain in flux—and new privacy and data security changes continue to bring fresh challenges. It’s getting harder for brands to increase customer engagement, improve technology efficiency and grow their revenue.

Addressing gaps

Connecting the right message to the right customers can preserve loyalty—but it takes data to seal the deal. Typically, retailers with brick-and-mortar presence struggle to identify and engage all their customers, and rely on loyalty programs to bring in customer intelligence, which is only a very small portion of their customer base. Understanding customer nuances on a granular level and leveraging them on an omnichannel scale is critical to retail success.

We can help

We build unified, privacy-safe profiles of all your customers, loyalty and non-loyalty with SKU-level purchase history and hundreds of enriching demographics, socioeconomic and lifestyle attributes. You need to provide brand experiences that stand out, and your first-party data, enhanced and enriched by Bridg, can empower you to deliver personalized messaging via various digital channels that will appeal to your customers, at every step of their journey.

How does it work?

Data ingestion

Data ingestion

Multiple sources of data are ingested via flexible pre-selected data transfer options.

Data processing

Data processing

Client data signals are matched against those in our proprietary database using highly sophisticated algorithms.

Identity resolution

Identity resolution

Our industry-leading identity resolution solution provides higher identification rates and match quality on your unknown customers.

Anonymous customer profile

Anonymous customer profile

Privacy-safe profiles are built with SKU-level purchase data and enriched with demographic, socioeconomic and lifestyle attributes.

Analytics and audience activation

Analytics and audience activation

Data is always accessible for analytics, modeling, segmentation, activation and measurement using business intelligence and your omnichannel marketing tools of choice.

How Exhibitors and Studios can benefit from Bridg

360-view of every customer

A single view of customer interactions across online and offline channels enables  highly personalized omnichannel experiences, tailored to maximize receptiveness and maximize customer lifetime value.

Retain customers and enhance loyalty

Gain new customers, and retain existing loyal customers by personalizing omnichannel experiences at every touchpoint, in your store and online.

Grow your retail media network

Expand your  first-party audience to  grow your retail media network, revenue and advertisers. Attract new brand partners and improve their return by gaining actionable insights on your unknown shoppers and enhancing intelligence on your known shoppers.

Improve merchandising decisions

Develop a customer-centric merchandising strategy  by identifying your customers, understanding their purchase and behaviors,  and learning more about how they respond to various promotions and offers.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Resources

Why you need to take identity resolution offline this year

Cookie deprecation sees yet another delay buying precious time for consumer-facing businesses of all shapes and sizes who continue to prepare for the cookie’s eventual demise and its impact on previous targeting and personalization strategies.

Can convenience stores escape pain at the pump and drive store margins?

For retailers, rising oil prices are more nightmare than fantasy. Convenience stores need more comprehensive customer insights to drive store traffic, and loyalty programs aren't enough to deliver.

How inflation is impacting retail spending — and what you can do about it

As retailers continue to struggle with the effects of inflation, earnings are down and prices are up. Find out how the right data can help turn inflation challenges into revenue opportunities.

How grocers can leverage analytics to boost the shopping experience and fight the negative impacts of inflation

The competition for consumer dollars is intense, but with a well-stocked arsenal of tools, grocers can leverage their digital channels to win and retain customers.

Leveraging actionable insights for retail media networks

Retail media networks are a huge opportunity for retailers and brands alike, but only with the right customer insights, at scale.

Can restaurant marketers serve up the data they need to combat inflation?

Now more than ever, it’s critical for restaurant marketers to understand their audience, drive traffic and sales with personalized messages, and measure the efficacy of offers.

Let's talk

Reach out to us and see how we can grow your first-party data and unlock customer insights that you never knew you could have. 

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