Offline Identity Resolution

Guest Insights

Track impact of new menu item and increase average spend

QSR client's new menu item launch attracted new customers, grew average check by 6% and monthly spend by 5%!


A QSR client introduced a new menu item and wanted to assess its impact on the rest of the menu, as well as its broader effect on the overall business.

More specifically, the client wanted to understand trial impact and impact on check.


Using our identity resolution capability, the client fully analyzed the impact of the new menu item on new guest trials and average spend.

Our solution also provided a cannibalization analysis at the guest level.

As a result, the client was able to determine that the new product launch attracted new customers and grew check and monthly spend.

If your business is looking for ways to uncover deeper insights around spending behavior, reach out to us today! 

Related resources

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Waiter handing a check to man sitting at table at a restaurant with son


Increase customer frequency and check value

A QSR brand needed to confidently identify their highest value customers and estimate a conversation rate that would optimize campaign planning and ROI.

Close up of man wearing an apron holding a sandwich on a wooden board


Grow loyalty, increase visits and overall value

A casual dining restaurant wanted to understand the incremental value of its loyalty customers and utilize this insight to create an optimal budget and execute an aggressive conversion campaign.

customer checking out with card at point of sale system in store



Expand your first-party audience to grow your retail media network

One of our fast-growing retail clients needed to identify the individuals behind the billions of daily transactions in their stores to improve targeting and personalization across their retail media network.

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