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Sweeten the deal this summer with ice cream at the C-store
Ice cream was the big winner at the C-store during Summer 2022. Will this year be a repeat? With budgets tightening due to inflation, make sure you're positioned to serve up a strategy that responds to your local market.
Myth #6: If you have a loyalty program, you have the data you need for a RMN
Is loyalty data a sufficient basis for RMNs? In a word, no. Learn more in Part 6 of our RMN series.
Expanding first party data to win at Retail Media
There’s no time to waste when it comes to RMNs. Explore why they’re such a hot ticket item—and what it really takes to compete.
Myth #5: Onsite is the place to be
Spoiler alert: if you’re launching a retail media network, onsite media isn’t the only place to be. Learn more in Part 5 of our RMN series.
What’s on the horizon for retail media networks? 5 Emerging Trends
Keep these key trends in mind as you launch or expand your Retail Media Network.
Look Before You Launch: RMN Planning & Communication Checklist for Retailers
Thinking of launching a retail media network? Start off on the right strategic foot with a checklist for revenue planning, launch planning and communications.
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