Sounds like marketing savvy

Sub-heading: Audible insights from Bridg. Check out our latest podcast appearances for all things first-party shopper data, cookieless identity resolution, precision targeting, personalization, the Rippl data and media network and more.

Hear us on The CPG Guys

Bridg CRO Neil Murphy joins The CPG Guys’ Peter V S Bond, Bryan Gildenberg and Sri Rajagopalan to talk all things RMN, first-party shopper insights and cookieless identity resolution.

The world doesn't need another RMN.

But brands and advertisers do need access to verified shopper insights that most retailers struggle to deliver at scale.

Hear Neil Murphy share his thoughts on the limitations of loyalty programs, the ins and outs of cookieless identity resolution, where retail marketing is headed next—and how our new data and media network Rippl is solving common RMN challenges for advertisers and regional retailers.

Episode 1: Cookieless IDR with Bridg's Neil Murphy

Hear Neil Murphy share his thoughts on thelimitations of loyalty programs, the ins and outs of cookieless identityresolution, where retail marketing is headed next—and how our new data andmedia network Rippl is solving common RMN challenges for advertisers andregional retailers.

Episode guide
  • Why loyalty programs have limited value for CPG marketers
  • How Bridg enhances loyalty data& empowers precision targeting
  • What first-party data scale does for RMN ROI 
  • How Rippl creates profitable partnerships between advertisers & regional retailers
Listen now -- embed audio file

Episode 2: Giant Eagle and Bridg discuss Rippl

Can regional retailers really hope to compete with the likes of Amazon and Walmart when it comes to retail media? Alone, maybe not. But together? That’s a different story. Tune in as Neil Murphy and Giant Eagle Senior Director of Leap Media and Sales Joell Robinson join host Sri Rajagopalan to discuss data scale challenges for regional retailers, how Rippl is helping them overcome those challenges—and the exciting possibilities ahead! 

Episode guide
  • Top barriers to entry for regional grocers interested in retail media
  • RMN partnership criteria for Giant Eagle
  • The integration process: what is it like to join Rippl? 
  • Is Rippl helping grocers like Giant Eagle attract new brand partners? 
  • Size and scale of the Rippl network
Listen now

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