Grow your retail media network
Significantly expand your first-party customer data to create and maximize monetization opportunities with our data and audience platform.
- Increase access to brand media budgets with expanded audience scale
- Connect advertiser partners with unprecedented insight into verified, individual shoppers with SKU-level purchase history
- Create enhanced operational collaboration and revenue growth with partners across trade, product innovation, and distribution
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Increase your audience size & experience new revenue opportunities
You need comprehensive, actionable insights on all your customers for retail media success—and you'll be hard-pressed to run your network with a loyalty audience alone. Let Bridg significantly expand your addressable audience by identifying your non-loyalty customers – and increase your data and media revenue opportunities.
Help advertisers reach more of your customers
Enhance customer engagement and drive brand loyalty
Expand your first-party data
Go beyond the limits of loyalty data. Identify your unknown customers to significantly increase individual, verified customer data – and audience scale.
Create new monetization opportunities
Grant advertisers access to individual customer purchase data and enriching attributes – previously unavailable data fidelity – to create new and differentiated revenue streams.
Set the standard for closed loop measurement
Create audiences based on actual customer product preferences – even with non-loyalty customers. Use POS data, coupled with impression data, to take campaign measurement and accountability to new levels.
Bridg delivers the foundation for your retail media network success
Unlock new revenue opportunities
Offer comprehensive customer insights
Drive trips and grow basket size via increased brand spend
Enhance targeting and personalization capabilities across all customers
Deliver standardized and transparent measurement to brand partners
Improve operational collaboration with brand partners
Frequently Asked Questions
Does Bridg provide the functionality to support insights, activation and measurement for my Retail Media Network?
Technical and non-technical users can access robust individual profiles to generate insights, create audiences that can be exported to virtually any digital destination, and measure campaign impact on sales.
Can we utilize Bridg if we have an existing retail media platform?
We complement your existing identity resolution solution by identifying your unknown or non-loyalty customers. Bridg's cookieless identity resolution solution significantly expands your party data and provides a single source of truth across all customers. We seamlessly integrate with your current IT and marketing technology ecosystem.
How does Bridg fuel retail media success?
Bridg provides both breadth (new shopper identification) and depth (comprehensive transactional history, including loyalty purchases made without identification) across the entire customer base to support retail media success.
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