Expanding regional insight. Powering profitable partnerships.
The Rippl data and media network brings together enriched first party data from regional retailers to offer advertisers a nationwide footprint of individual shoppers, at scale.
Rippl provides one point of access to anonymized individual shopper profiles, with SKU-level data that spans across retailers. This unique capability enables
- Multi-retailer campaigns for advertisers
- Potential new monetization opportunities for regional retailers
- Elevated partner synergy across trade, media spend, and product innovation
RMN with more ROI, less DIY
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Experience the Rippl effect
Regional Retailers
- Can unlock advertiser collaboration with scaled & enriched first party data
- Potentially increase trip frequency & basket size via larger campaign investments
- Leverage new data & media monetization opportunities
Advertisers
- Access to regional retailers’ first party data
- Can execute campaigns across multiple retailers with consistent measurement
- Are able to improve retailer collaboration across trade & media spend and product innovation
Hear from our partners
“Rippl is a game-changing introduction to the market that gives our advertiser partners a level of granularity and transparency to their shopper data that is far beyond what they are receiving from their existing investments in retail data and media. Rippl will forge productive new partnerships between regional retailers like Schnucks and some of the most prominent advertisers today, improving the shopper experience, unlocking new revenue streams, and resulting in a win for all involved parties.”
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“National Retail Solutions (NRS) is focused on arming independent retailers with innovative solutions to compete with larger chain stores, and we see Rippl as an exciting addition that is highly aligned with our mission. Advertisers will leverage shopper data from our 20,000+ convenience store partners across the U.S., helping them uncover insights from audiences that are often difficult to reach. Our retailer partners will benefit from advertiser investments that drive increased visits and spend.”
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“At Universal Media Inc., we are proud to provide our clients with a data-driven, consumer-centric approach that boosts their return on advertising spend. We are confident that Rippl’s unparalleled SKU-level first party data footprint across regional retailers will be a valuable addition to our existing offering, and will ensure that our clients are benefitting from multi-retailer campaigns with consistent measurement and maximum impact.”
Frequently asked questions
What are the challenges for regional retailers when it comes to retail media?
Individually, regional retailers lack sufficient first party data scale to warrant advertiser investment in retail media. This lack of scale is a result of limited loyalty member transactions and absolute business size. If an audience isn’t large enough, advertisers aren’t willing to devote the resources to execute ad campaigns.
Regional retailers also struggle with the large investments required in technical, sales and marketing resources to support a retail media business.
What are the challenges for advertisers when it comes to retail media?
In today's landscape, retail media networks offer advertisers access to campaign audiences, but often, the data supporting these audiences remains aggregated and lacks depth. As a result, advertisers struggle to understand individual purchase behavior and other defining attributes, making it difficult to extract insights that could enhance strategic and tactical decision making.
Moreover, the campaign performance measurement is often calculated by the retailers or the retail media network. This approach leads to a lack of standardization in methodologies and reporting practices. Consequently, advertisers find themselves unable to authenticate the accuracy of measurements, and they face difficulties in comparing program outcomes across different networks or against alternative tactics.
How is Rippl different from other retail media networks?
Rippl aims to usher in a new era of data-driven possibilities, substantially amplifying and enriching first-party data held by regional retailers. By integrating the datasets from these retailers, Rippl provides advertisers with a nationwide footprint of individual shoppers, at scale.
By providing access to profiles of individual shoppers with SKU-level data across retailers, Rippl is designed to enable advertisers to execute effective multi-retailer campaigns. This approach is complemented by the capability to consistently analyze the real impact on sales, lending a new level of accountability to campaigns.
The advantages are also intended to apply to retailers as well. Higher campaign investment, novel and expedited avenues for monetization in both data and media spheres, and a refined synergy in partner operations encompassing trade and media spending, product innovation, and messaging are all part of the unique solution that Rippl brings to the table.
How is first party data enhanced and expanded for retailers?
Leveraging retailer point of sale (POS) transaction data along with our proprietary, curated offline identity and behavioral census, Rippl goes beyond the limitations imposed by loyalty program data. This dynamic approach enables us to construct rich, privacy-conscious, and anonymous profiles enriched with SKU-level purchase history. These profiles can also encompass several enriching attributes, such as demographics, socioeconomic insights, and lifestyle indicators. This extends across the spectrum of both loyalty-driven and non-loyalty-driven consumer segments.
Even in instances where consumers utilize different cards for online and in-store transactions, our sophisticated matching mechanisms help ensure that every transaction is accurately attributed to a singular individual. This precision underscores our commitment to offering a comprehensive and unified perspective on consumer behavior across multiple channels.
How is consumer data accessed and leveraged?
Advertisers can now have at their disposal a wealth of shopper-level data, accessible through a user-friendly interface or a streamlined data lake. This intuitive setup facilitates seamless analytics, empowers the creation of tailored audiences, and even enables direct offsite digital media activation.
Transparent, closed-loop campaign measurement is enabled through the exposure to individual transactions, complete with SKU-level purchase data, augmented with media impression logs, solidifying the foundation for an unbiased measurement solution.
What other benefits can retailers gain from Rippl collaboration?
Retailers can utilize the individual consumer profiles (single source of truth across loyalty and non-loyalty) for their own business analytics and marketing purposes.
What about privacy?
We take privacy seriously. We prohibit our clients from attempting to reverse-engineer anonymized data with the intent to gain access to personal information. Bridg is dedicated to meeting evolving privacy and security standards.
Bridg is SOC 2 compliant in confidentiality and security. Additionally, we have implemented processes that align with the state data privacy laws. This includes compliance with regulations in states like CA, VA, CT, CO, and UT.
