Access individual shopper data across regional retailers 

The Rippl data and media network brings together enriched first party data across regional retailers and convenience stores to offer advertisers a nationwide footprint of 70M individual shoppers–with never-before-seen behavioral insights.  

With Rippl, advertisers get one point of access to anonymized individual shopper profiles enriched with SKU-level data that spans across retailers to: 

  • Generate new and unique insights
  • Create personalized audiences and execute multi-retailer campaigns
  • Consistently measure and analyze the real impact on sales
Join our one-of-a-kind data and media network


Today, retail media networks offer advertisers access to campaign audiences but the data often remains aggregated and lacks depth. As a result, advertisers struggle to extract the insights that would help them understand individual purchase behavior, which limits personalization at scale. Campaign performance measurements also often lack standardization and transparent outcomes when provided by the retailers themselves.

How Rippl can help

By providing access to profiles of individual shoppers with SKU-level data across retailers, Rippl is designed to enable advertisers to execute effective multi-retailer campaigns. Advertisers can also personalize at scale and consistently analyze the real impact on sales, lending a new level of accountability to campaigns.

Experience the Rippl effect


Total Retail Sales


Total Unique Shoppers


Total Locations

Reach known purchasers

Why settle for modeled data sets when you can access deterministic shopper audiences directly from Rippl? 

Target shoppers who have actually purchased your products thanks to our proprietary identity graph and regional grocery & convenience store partners.

Go beyond loyalty cards & consumer panels

Tap into our network of 70M+ grocery & convenience store shoppers

Expand into previously hard to reach regional retailer audiences

Target shoppers your way

With Rippl, you choose how you want to manage campaigns. Choose from pre-built audiences, create custom segments, or let us manage and measure them for you.

Access syndicated pre-built audiences through LiveRamp, at  The Trade Desk and hundreds of other ad platforms
Develop custom audiences based on your unique criteria
Leverage our end-to-end managed service offering

Have a question regarding Rippl audiences? Reach out to us at

“We are thrilled to partner with Rippl, a first-of-its-kind collaboration for regional retailers and advertisers. Giant Eagle takes a customer-first approach to everything we do, and working with Rippl is helping Leap achieve winning outcomes for customers, CPG partners, and for our brand. Rippl allows us to do this while upholding Leap’s ongoing commitment to prioritizing consumers’ data privacy.”
Justin Weinstein
Executive Vice President of Chief Strategy and Marketing Officer
Giant Eagle
“At Universal Media Inc., we are proud to provide our clients with a data-driven, consumer-centric approach that boosts their return on advertising spend. We are confident that Rippl’s unparalleled SKU-level first party data footprint across regional retailers will be a valuable addition to our existing offering, and will ensure that our clients are benefitting from multi-retailer campaigns with consistent measurement and maximum impact.”
Anne Carnathan
President & CEO
Universal Media
“National Retail Solutions (NRS) is focused on arming independent retailers with innovative solutions to compete with larger chain stores, and we see Rippl as an exciting addition that is highly aligned with our mission. Advertisers will leverage shopper data from our 20,000+ convenience store partners across the U.S., helping them uncover insights from audiences that are often difficult to reach. Our retailer partners will benefit from advertiser investments that drive increased visits and spend.”
Eli Korn
Chief Operating Officer
National Retail Solutions (NRS)
“Rippl is a game-changing introduction to the market that gives our advertiser partners a level of granularity and transparency to their shopper data that is far beyond what they are receiving from their existing investments in retail data and media. Rippl will forge productive new partnerships between regional retailers like Schnucks and some of the most prominent advertisers today, improving the shopper experience, unlocking new revenue streams, and resulting in a win for all involved parties.”
Tom Henry
Chief Data and Deputy Chief Information Officer
Schnucks Markets

Frequently Asked Questions

How is Rippl different from other retail media networks?

Rippl aims to usher in a new era of data-driven possibilities, substantially amplifying and enriching first-party data held by regional retailers. By integrating the datasets from these retailers, Rippl provides advertisers with a nationwide footprint of individual shoppers, at scale.

By providing access to profiles of individual shoppers with SKU-level data across retailers, Rippl is designed to enable advertisers to execute effective multi-retailer campaigns. This approach is complemented by the capability to consistently analyze the real impact on sales, lending a new level of accountability to campaigns.

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How is first party data expanded and enhanced?

Leveraging retailer point of sale transaction data along with our proprietary, curated offline identity and behavioral census, Rippl goes beyond the limitations imposed by loyalty program data. This dynamic approach enables us to construct rich, privacy-conscious, and anonymous profiles enriched with SKU-level purchase history. These profiles also contain several enriching attributes, such as demographics, socioeconomic insights, and lifestyle indicators. This extends across the spectrum of both loyalty-driven and non-loyalty-driven consumer segments.

Even in instances where consumers utilize different cards for online and in-store transactions, our sophisticated matching mechanisms help ensure that every transaction is accurately attributed to a singular individual. This precision underscores our commitment to offering a comprehensive and unified perspective on consumer behavior across multiple channels.

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What other benefits can advertisers see from joining Rippl?

Advertisers now have access a national footprint of 70m individual shopper profiles with SKU-level purchase data; across loyalty and non-loyalty shoppers to create tailored, personalized audiences while executing multi-retailer campaigns. They can consistently measure and analyze the real impact on sales across retailers, lending a new level of campaign accountability. They also have the flexibility to work hand in hand with retailer partners and enhance operational collaboration including trade & media spend optimization, product innovation and improved positioning and messaging. 

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Join Rippl

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