Hear us on The CPG Guys

Bridg CRO Neil Murphy joins The CPG Guys’ Peter V S Bond, Bryan Gildenberg and Sri Rajagopalan to talk all things retail media networks, first-party shopper insights and cookieless identity resolution.

Let’s talk growth!
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Episode 1

Cookieless Identity Resolution with Bridg's Neil Murphy

The world doesn't need another RMN. But brands and advertisers do need access to verified shopper insights that most retailers struggle to deliver at scale. (Neil Murphy)

Episode guide

  • Why loyalty programs have limited value for brick-and-mortar retailers
  • How Bridg enhances loyalty data and empowers precision targeting
  • What first-party data scale does for retail media network ROI
  • How Rippl creates profitable partnerships between advertisers and regional retailers
Episode 2

Giant Eagle and Bridg discuss Rippl

Can regional retailers really hope to compete with the likes of Amazon and Walmart when it comes to retail media? Alone, maybe not. But together? That’s a different story. (Neil Murphy)

Episode guide

  • Top barriers to entry for regional grocers interested in retail media
  • RMN partnership criteria for Giant Eagle
  • The integration process: what is it like to join Rippl?
  • Is Rippl helping grocers like Giant Eagle attract new brand partners?
  • Size and scale of the Rippl network
Episode 3

Convenience channel retail media

Consumers are spending more at the C-store, but can retailers achieve the data scale and insights that CPG advertisers need to reach those shoppers?

Episode Guide

  • Who is the C-store customer? Market size & purchase behaviors
  • Where can CPGs win when advertising to this high frequency shopper?
  • Why C-stores need to think beyond loyalty to grow their 1P data
  • How Rippl helps regional grocers and C-stores create a single access point to a nationwide footprint of 90M+ individual shoppers

Let's keep the conversation going

Thank you for listening! Curious to learn more? We'd love to hear your thoughts and share more about Rippl and our exclusive offline identity resolution solution capabilities. Just fill out the form and we'll reach out.

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